Marketing in the News
First off, I searched for an article on this topic because I know it's relevant and I can relate it to marketing. The article I chose is titled "What Can Marketers Learn From Tiger King?" Now if you don't know what Tiger King is, it's a crime documentary series on Netflix starring a zookeeper named Joe Exotic. I'm interested in this topic because every person is talking about this show right now and circulating it around social media. Since COVID-19 is giving people more time to themselves, it's the first thing they see when they turn on Netflix and the next thing you know, they've already binged all 8 episodes. Obviously the creators of this show did something right if their show was #1 on Netflix's top 10 titles list for over two weeks, the longest streak of any show on Netflix.
In the article itself, there were three main points related to marketing.
1. Prioritize user experience with the right platform for success
2. Don't be afraid to dig into data to understand your audience
3. Develop campaigns that are focused on engagement
The first point is saying that to get the most success out of your product or service, try to put it on the platform that makes the most sense. For the second point, ratings and reviews are everything. See what people think of your product or service and why they like or dislike it. Companies and brands should use this data to their advantage. Finally, the third point is referring to how companies get their consumers to talk about their products. In the case of Tiger King, it was put on a popular site that everyone knows of and talks about. Netflix doesn't tend to share their statistics with the public, but they can decide which shows each viewer sees when they open up Netflix. Engagement with Tiger King is easy with the help of social media as well as word of mouth. Like Kapadia says, "'Tiger King' viewers aren't just passively watching, they're making an event out of the content".
Tiger King's value proposition is that it promises to be intense and jam packed with action. It's entertaining in a time that people need to be entertained. One thing that helped this show is that every episode was available at the same time, so that meant fans didn't have to wait a week or longer for the next episode. After the first episode ended, the second one started playing almost immediately which is a tactic Netflix uses to get people to keep watching. Another reason this show is doing so well is because most people are giving it a good rating, which appeals to people who have yet to watch it. Also, because of word of mouth this show was trending on Twitter, which captured more fans and the cycle repeats. I think the fact that there are only 7 main episodes attracts people because they can take their time watching everything this show has to offer so far and it's not a big time commitment at all.
The only challenge I can think of is the amount of content they have for this show. Joe Exotic was put in prison in 2018 and filming took place between 2014 and 2019. A potential issue that the creators of this show could experience is the popularity dying. Trends don't last forever, in fact they usually don't last long at all, and I believe if there isn't a season two very soon then people will start to lose hope and interest fast. There wasn't a new or unique marketing approach used with this show per se. It has so far followed the basic pattern that any popular show or movie follows nowadays. First, it's released and a few people talk about it, but not many. Then, more people experience it and it blows up in popularity. Finally, it slowly fades away until something else replaces it completely. I already stated this, but I think the best thing to do right now is release season two, or at least figure out a way to keep people talking about it until season two is able to be released.
I learned a lot about pop-culture just from reading this article and doing mild research on Tiger King and Netflix. There are thousands of shows, but few become this popular and relevant among society. It also helps that this show was released at an ideal time and so many people started talking about it. Until the next viral Netflix show, this has been Tiger King: Murder, Mayhem and Madness.
Link to article: https://www.getambassador.com/blog/what-can-marketers-learn-from-tiger-king
Relevant link: https://www.netflix.com
In the article itself, there were three main points related to marketing.
1. Prioritize user experience with the right platform for success
2. Don't be afraid to dig into data to understand your audience
3. Develop campaigns that are focused on engagement
The first point is saying that to get the most success out of your product or service, try to put it on the platform that makes the most sense. For the second point, ratings and reviews are everything. See what people think of your product or service and why they like or dislike it. Companies and brands should use this data to their advantage. Finally, the third point is referring to how companies get their consumers to talk about their products. In the case of Tiger King, it was put on a popular site that everyone knows of and talks about. Netflix doesn't tend to share their statistics with the public, but they can decide which shows each viewer sees when they open up Netflix. Engagement with Tiger King is easy with the help of social media as well as word of mouth. Like Kapadia says, "'Tiger King' viewers aren't just passively watching, they're making an event out of the content".
Tiger King's value proposition is that it promises to be intense and jam packed with action. It's entertaining in a time that people need to be entertained. One thing that helped this show is that every episode was available at the same time, so that meant fans didn't have to wait a week or longer for the next episode. After the first episode ended, the second one started playing almost immediately which is a tactic Netflix uses to get people to keep watching. Another reason this show is doing so well is because most people are giving it a good rating, which appeals to people who have yet to watch it. Also, because of word of mouth this show was trending on Twitter, which captured more fans and the cycle repeats. I think the fact that there are only 7 main episodes attracts people because they can take their time watching everything this show has to offer so far and it's not a big time commitment at all.
The only challenge I can think of is the amount of content they have for this show. Joe Exotic was put in prison in 2018 and filming took place between 2014 and 2019. A potential issue that the creators of this show could experience is the popularity dying. Trends don't last forever, in fact they usually don't last long at all, and I believe if there isn't a season two very soon then people will start to lose hope and interest fast. There wasn't a new or unique marketing approach used with this show per se. It has so far followed the basic pattern that any popular show or movie follows nowadays. First, it's released and a few people talk about it, but not many. Then, more people experience it and it blows up in popularity. Finally, it slowly fades away until something else replaces it completely. I already stated this, but I think the best thing to do right now is release season two, or at least figure out a way to keep people talking about it until season two is able to be released.
I learned a lot about pop-culture just from reading this article and doing mild research on Tiger King and Netflix. There are thousands of shows, but few become this popular and relevant among society. It also helps that this show was released at an ideal time and so many people started talking about it. Until the next viral Netflix show, this has been Tiger King: Murder, Mayhem and Madness.Link to article: https://www.getambassador.com/blog/what-can-marketers-learn-from-tiger-king
Relevant link: https://www.netflix.com
Comments
Post a Comment